Overview

Full Service Marketing Program 

gCommerce Solutions full service holistic approach connects the dots between internet marketing and online yield management; ensuring clients have a complete and dynamic online program that is designed to drive online revenues at a profit. To this day, gCommerce is the only Hospitality Internet Marketing provider willing to offer this service. The  program not only increases qualified traffic to your property website, but helps increase your online conversion, turning lookers into bookers. This full service approach provides hotels and resorts with the following crucial services:

-          Search Engine Optimization

-          Pay Per Click Marketing

-          Local Search Strategies

-          Destination Marketing Strategies

-          Content Management

-          Preferred Agreements & Support in Managing Online Distribution Channels

-          Competitor Online Monitoring

-          Inventory Distribution Strategies

-          Weekly RevMax Reports and Calls

This program is designed to increase online revenues at a profit, improve your online market share, and enhance your online presence. 

Search Engine Marketing 

Search Engine marketing combines the management of two key initiatives; traditional search engine optimization (SEO), and pay-per-click (PPC) marketing.  Each discipline should be managed with an eye to the overall search engine strategy, complimenting each other to drive a single, targeted message to each market segment.

gCommerce search engine optimization services couple key technical skills and tactics with an infusion of smart marketing. gCommerce clients have enjoyed an average increase in traffic of over 30%, usually realized inside of 90 days.

gCommerce Pay Per Click marketing program is highly effective at driving targeted potential consumers to the property site. The creation, implementation and management of this program are included in our fee structure. gCommerce believes that pay per click marketing can be the most predictable and profitable revenue stream available to hotels. The difference is evident in the results, as gCommerce campaigns average a return on investment of over 14-to-1.

Travel Review Report 

Every month, gCommerce scours the various high-volume travel sites and compiles a report of the month customer review.  This report is delivered to our clients and includes monthly trends in customer satisfaction and instructions for posting management comments to the specific reviews.  This service keeps our clients on top of the online chatter about their hotels, and provides them with some proactive methods for response.  The properties that have participated in this program have seen a consistent increase in their average score from online reviews and, as a result, a measurable (5-10%) increase in their website booking pace. 

Soapbox Factory Email Marketing Campaign Tool

gCommerce, in partnership with 689 Design, has developed a cutting-edge email marketing program.  Named Soapbox Factory, the tool empowers hotels to create and send emails to their internal database at a fraction of the cost of most email programs. 

Users select a design template to work from on each email, and within minutes they are able to input the message, photography and calls to action that drive successful email campaigns.  The Soapbox Factory Email Tool has several key advantages:

• Price:  Moving away from a Per Email pricing strategy, the Soapbox Factory Email Tool empowers hoteliers to send proactive email campaigns without drawing too heavily on their sales and marketing budget.
• Design: We develop email templates designed to drive action and to be an effective and quantifiable marketing tool on which hotels realize an immediate ROI. 
• Ease of Use:  Soapbox Factory was built to be extremely user friendly.  Easy to follow instructions, demonstration videos on every page and an intuitive user interface.
• Tracking:  Soapbox Factory Email Tool comes with a powerful tracking and reporting platform.  The real-time tracking allows hoteliers to actively monitor their email marketing campaigns and make immediate adjustments as necessary.
• CAN-SPAM Compliance:  Soapbox Factory was built to force compliance with the recent CAN-SPAM legislation regulating the delivery of commercial emails

Online Press Release Service

gCommerce's online press release service helps hotels and resorts get the word out about what is going on at their properties. gCommerce will adjust an already developed Press Release to include linking and keyword rich content. This release will then be submitted to over 100,000 online media outlets. In addition gCommerce Solutions will post the press release to your property website

In addition to the benefits from enhanced exposure online, the gCommerce press release service acts as a catalyst for your search engine optimization program.  When written properly, a press release distributed online enhances the total content written about your property, and increases the amount of inbound links to your property website. 

Website Development

gCommerce Design, the website development division of gCommerce, has designed websites for some of the top hotels and resorts in the United States. gCommerce Design believes a truly effective website is first and foremost a sales and marketing tool designed not only to promote your property online to consumers, but equally important,  to capture direct bookings and revenues.  It is critical that the design of a hospitality site have clear calls to action, strong content, and accentuate your hotels long term sustainable competitive advantages.

gCommerce Design's creative efforts are a unique blend of art, savvy, technology, and marketing magic - always tailored to the highly specific needs of the hospitality industry with one clear goal: converting website visitors into guests.

To learn more about gCommerce Solutions online marketing programs and services contact Paul McMahon at paul@gcommercesolutions.com